Quaker - Share The Warmth Campaign

Quaker's works with Field Day to 'Share The Warmth' across the UK

PepsiCo's iconic oats brand, Quaker's launches an on-pack promotion that donates warm breakfasts with each pack purchased. Donating up to 2.5 million warm breakfasts, Quaker's also works with charities, Magic Breakfast and FareShare to bring this promotion to fruition. With winter being a difficult time for people, not only the unhoused, having a warm meal and a warm place can be a massive support throughout the season. For this promotion, Quakers also works with Asda to provide warm and free breakfasts to children in their cafes during the February half-term, also working with the charity, Groundwork to provide, warm spaces across UK community hubs.

Quaker's works with Field Day to 'Share The Warmth' across the UK

For each promotional pack sold up to a maximum of 3 million packs, Quaker will donate 1 bowl of porridge to either one of Magic Breakfast (up to a maximum of 250,000 bowls) or FareShare (up to a maximum 2,750,000 bowls). Each bowl for Magic Breakfast is equivalent to 1 x 27g serving of Quaker Oat So Simple (RRP of £2.75 per box of 10 sachets) and each bowl donated to Fareshare is equivalent to 1 x 40g serving of Quaker Rolled Oats (RRP of £1.95 per box for 1kg).
Uploaded:
26/6/2024
Share:
Brand:
Quaker's
In collaboration with:
FareShare, Magic Breakfast
First seen:
26/06/2024
Found:
IPM 2023 Awards Page
Type of Promotion:
Good Cause
Promotion Category:
Food Cupboard
Prizes:
Donation
Entry Mechanic:
Ticket/Item
Tags:
Award Winning
Brand Collaboration
On-pack
Entry Requirements:
Purchase Necessary, UK
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Quaker - Share The Warmth Campaign
Screen recording:
Screenshot:
Quaker - Share The Warmth Campaign

PriZe Details

Quaker will donate 1 bowl of porridge to its charity partners Magic Breakfast & FareShare for every promotional pack sold.

Estimated Prize Pool:

£100,000 +

For each promotional pack sold up to a maximum of 3 million packs, Quaker will donate 1 bowl of porridge to either one of Magic Breakfast (up to a maximum of 250,000 bowls) or FareShare (up to a maximum 2,750,000 bowls). Each bowl for Magic Breakfast is equivalent to 1 x 27g serving of Quaker Oat So Simple (RRP of £2.75 per box of 10 sachets) and each bowl donated to Fareshare is equivalent to 1 x 40g serving of Quaker Rolled Oats (RRP of £1.95 per box for 1kg).

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