Win Family Experiences

Promotion by Ribena focused on targeting families during the summer season

Getting shoppers and their audience of families anticipating the summer with this on-pack promotion, RIbena has worked with Cloud Nine Incentives to offer participants the chance to win various prizes in this instant win prize draw.However, whilst in the terms and conditions of this promotion it’s first introduces as a “free instant win prize draw”, later, the terms and conditions state that entrants “will be required to provide proof of purchase.”This promotion is an example where the promotional packs were released before the promotion is live, it’s a good way to build anticipation for a promotion, but when the waiting period for entry is too long, it becomes unreasonable to expect shoppers to hold onto the packaging for so long, especially if it requires proof of purchase or a specific element of the promotional packs in order to enter.

Promotion by Ribena focused on targeting families during the summer season

This free instant win prize draw (“Promotion”) is to win Family experiences, Virgin Experience Days Vouchers or £50 cash prize. The Promotion is open to residents of the UK and the Republic of Ireland aged 18 or over. Employees (or family members of employees) of any group company of the Promoter, companies associated with the Promotion and all affiliates of such companies may not enter this Promotion. Maximum of one entry per person per email address per day. Maximum one Main prize and one Cash prize per household. Anyone found trying to circumvent this condition by using alternative details will be disqualified. No bulk, consumer group or third-party entries will be accepted. Promoter believes in responsible consumption of its products and does not endorse the purchasing of more product than can reasonably be used or consumed in order to participate in this Promotion.
Uploaded:
25/6/2024
Share:
Brand:
Ribena
In collaboration with:
First seen:
04/18/2024
Found:
Sainsbury's
Type of Promotion:
Instant Win
Promotion Category:
Drinks
Soft Drinks
Prizes:
Experiences
Entry Mechanic:
Form
Tags:
On-pack
Receipt Validation
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Win Family Experiences
Screen recording:
Screenshot:
Win Family Experiences

PriZe Details

30 x Family breaks / experiences across UK and Republic of Ireland (up to the value of £1,650 / €1,650); 89 x UK/ROI Virgin Experience Days Voucher to the value of £650 / €650; 1000 x £50 / €50 cash prize, which will be issued in the currency of the country the winner is ordinarily resident in

Estimated Prize Pool:

This free instant win prize draw (“Promotion”) is to win Family experiences, Virgin Experience Days Vouchers or £50 cash prize. The Promotion is open to residents of the UK and the Republic of Ireland aged 18 or over. Employees (or family members of employees) of any group company of the Promoter, companies associated with the Promotion and all affiliates of such companies may not enter this Promotion. Maximum of one entry per person per email address per day. Maximum one Main prize and one Cash prize per household. Anyone found trying to circumvent this condition by using alternative details will be disqualified. No bulk, consumer group or third-party entries will be accepted. Promoter believes in responsible consumption of its products and does not endorse the purchasing of more product than can reasonably be used or consumed in order to participate in this Promotion.

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