Robinsons' Super Splashdown Promotion

Robinsons' summer promotion, Super Slashdown

The promotion features an on-pack promotion with a bottleneck tag, this style of on-pack addition is usually seen for promotions on alcoholic goods, it’s a good way to feature a promotion ‘on-pack’ without altering the original packaging itself – although, using a ‘scan to win’ QR code on the regular packaging that leads to an always-on microsite would cut down on packaging costs in the long term. For this promotion, Savvy are the agency they worked with, as well as Active Consultancy for the prize fulfilment portion of the promotion. Overall, the promotion lasts for just over a month, and closed at the end of May, and is supported with in-store point-of-sale materials and digital marketing, including organic social media content. 

Robinsons' summer promotion, Super Slashdown

18+ UK only. Purchase & internet required. National campaign open 9:00 01.04.24 - 23:59 12.05.24. Tesco, Booker, One Stop, BRP and Premier overlay campaign open 9:00 22.04.24 - 23:5927.05.24. Scan QR code or visit www.robinsonssquash.co.uk/splashandwin. Max 10 entries & max 1 prize per person from each promotion. 425 Family Water Park Passes (National campaign) plus 400 Family Swim Passes for Tesco, Booker, One Stop, BRP and Premier. 2 adults & 2 children (14/15 & under). Prizes for national campaign allocated daily via winning moments. Winning moments roll over if unclaimed. Unclaimed prizes reallocated to prize pool & then entered into the mop up draw. Tesco, Booker, One Stop, BRP and Premier Overlay campaign, 400 winners will be entered into a separate prize draw and will be randomly drawn on 31st May 2024. Estimated total universe of 3.37 million bottles. Retain receipt. Full terms & exclusions visit: www.robinsonssquash.co.uk/splashandwin. Promoter: Britvic Soft Drinks Ltd. Subject to availability
Uploaded:
9/7/2024
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Brand:
Robinsons
In collaboration with:
First seen:
06/06/2024
Found:
Tesco
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Drinks
Juices & Smoothies
Prizes:
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
On-pack
Entry Requirements:
Purchase necessary, 18+, UK
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Robinsons Super Splashdown - Late Entry
Screenshot:
Robinsons' Super Splashdown Promotion
Screen recording:
Screenshot:
Robinsons' Super Splashdown Promotion

PriZe Details

THE PRIZES

    National Promotion Prize Pool:
  1. The prizes consist of 425 x family water park passes provided as a voucher for UK-wide locations. Once you have chosen the water park you would like to visit from the locations provided on the prize claim site, please see the specific venue T&Cs on the venue website. Each water park pass will give a family of 4 (2 adults and 2 children 15 or under) approximately 1 - 1.5-hour session at their chosen UK water park location. Inclusions and session times will vary depending on the location chosen. Subject to availability and opening times of the chosen venue.
  2. The 425 prizes will be randomly assigned to daily winning moments via an algorithm across the National Promotional Period. If you are the first entrant to complete the form at the time of the guaranteed winning moment, you will be allocated a family water park pass voucher. There are 425 winning moments in total. If no entry is received between one winning moment and the next, the prize from that winning moment will be rolled over into the next winning moment and be available to be won then. This means that in addition to the voucher already designated for the upcoming winning moment, the unclaimed prize from the previous moment will also be available to be won separately.
  3. No guarantee all prizes will be won in the National Promotional Period. Any unclaimed prizes will be reallocated back into the prize pool if during the National Promotional Period, and to the mop up draw if after the close of the National Promotion.
  4. Estimated total universe of 3.37 million bottles (approx. 474,000 with ‘WIN’ message on-pack in Value retailers and approx. 2.9 million standard bottles in Grocery).

Estimated Prize Pool:

£10,000 - £50,000

18+ UK only. Purchase & internet required. National campaign open 9:00 01.04.24 - 23:59 12.05.24. Tesco, Booker, One Stop, BRP and Premier overlay campaign open 9:00 22.04.24 - 23:5927.05.24. Scan QR code or visit www.robinsonssquash.co.uk/splashandwin. Max 10 entries & max 1 prize per person from each promotion. 425 Family Water Park Passes (National campaign) plus 400 Family Swim Passes for Tesco, Booker, One Stop, BRP and Premier. 2 adults & 2 children (14/15 & under). Prizes for national campaign allocated daily via winning moments. Winning moments roll over if unclaimed. Unclaimed prizes reallocated to prize pool & then entered into the mop up draw. Tesco, Booker, One Stop, BRP and Premier Overlay campaign, 400 winners will be entered into a separate prize draw and will be randomly drawn on 31st May 2024. Estimated total universe of 3.37 million bottles. Retain receipt. Full terms & exclusions visit: www.robinsonssquash.co.uk/splashandwin. Promoter: Britvic Soft Drinks Ltd. Subject to availability

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