Past Promotions
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The promotion features an on-pack promotion with a bottleneck tag, this style of on-pack addition is usually seen for promotions on alcoholic goods, it’s a good way to feature a promotion ‘on-pack’ without altering the original packaging itself – although, using a ‘scan to win’ QR code on the regular packaging that leads to an always-on microsite would cut down on packaging costs in the long term. For this promotion, Savvy are the agency they worked with, as well as Active Consultancy for the prize fulfilment portion of the promotion. Overall, the promotion lasts for just over a month, and closed at the end of May, and is supported with in-store point-of-sale materials and digital marketing, including organic social media content.
THE PRIZES
18+ UK only. Purchase & internet required. National campaign open 9:00 01.04.24 - 23:59 12.05.24. Tesco, Booker, One Stop, BRP and Premier overlay campaign open 9:00 22.04.24 - 23:5927.05.24. Scan QR code or visit www.robinsonssquash.co.uk/splashandwin. Max 10 entries & max 1 prize per person from each promotion. 425 Family Water Park Passes (National campaign) plus 400 Family Swim Passes for Tesco, Booker, One Stop, BRP and Premier. 2 adults & 2 children (14/15 & under). Prizes for national campaign allocated daily via winning moments. Winning moments roll over if unclaimed. Unclaimed prizes reallocated to prize pool & then entered into the mop up draw. Tesco, Booker, One Stop, BRP and Premier Overlay campaign, 400 winners will be entered into a separate prize draw and will be randomly drawn on 31st May 2024. Estimated total universe of 3.37 million bottles. Retain receipt. Full terms & exclusions visit: www.robinsonssquash.co.uk/splashandwin. Promoter: Britvic Soft Drinks Ltd. Subject to availability