Tesco's 'Tesco Finest Relaunch' In-store Experiences

In-store experiences following Tesco's relaunch of their Finest range

For the relaunch of Tesco's Finest range, the campaign took on several sampling opportunities to offer consumers and shoppers in proximity to Tesco stores.

The emphasis on sampling on this promotion was because it gave shoppers the chance to try a product before committing to a purchase - with all finest products being used in the sampling also being placed on Clubcard prices, it also encouraged purchases immediately after sampling. Sampling is also a brilliant opportunity to present products to customers, establish goodwill, gather feedback and boost sales.

This relaunch also emphasised on attracting shoppers with more disposable income, with more regard on quality rather than price. With that, food trucks, cooking theaters, and sampling stands were all deployed in proximity to Tesco store in more affluent areas.

In total, the sampling campaigns hit over 300 stores across 1,841 days with strategically placed displays and sampling areas.

This promotion has won an award for the 2024 IPM Awards.

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