Tetley's Cuppas Of Cash Promotion

On-pack promotion by tea brand, Tetley
This Tetley brand promotion features receipt validation in the forms to ensure that all entrants have made a purchase, following the initial entry, participants are given an OTP to their phone number to join the promotion. 

For the instant win portion, there are “up to 30,000 x £100 instant win prizes available to be won” and from additional terms listed in their T&Cs, there’s an algorithmic winning moment mechanic used to distribute the instant prizes. This means all 30,000 cash prizes will be given away only if a certain number of entries are made. There’s a 1 in 100 chance of winning for this one in particular. This means there needs to be 3,000,000 entries for all 30,000 winning moments prizes to be claimed.

PromoNow, ASDA February 2025 | Promotions Seen

This promotion by Tetley was supported in store with promotional displays. It includes a promotional microsite with animations for an engaging experience for shoppers.

On-pack promotion by tea brand, Tetley

Uploaded:
7/3/2025
Share:
Brand:
Tetley
In collaboration with:
First seen:
20/02/2025
Found:
ASDA, tetleycuppasofcash.co.uk
Type of Promotion:
Instant Win
Free Prize Draw
Promotion Category:
Food & Drink
Drinks
Hot Drinks
Tea
Prizes:
Cash
Entry Mechanic:
Form
Tags:
Microsite
On-pack
Receipt Validation
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Tetley's Cuppas Of Cash Promotion
Screen recording:
Screenshot:
Tetley's Cuppas Of Cash Promotion

PriZe Details

Instant Win: There are up to 30,000 x £100 instant win prizes available to be won across the Promotion Period.

Late Entry Draw: There are 5 x £100 prize draw cash prizes to be won in the Late Entry Draw.

Estimated Prize Pool:

£100,000 +

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