Tilda's 'New Year’s Rice-olutions' Promotion

Off-pack promotion by Tilda to start the New Year

This off-pack promotion by Tilda was supported heavily by OOH channels and more, seeing publicity in social media, printed magazine, and direct to current customers via their newsletter and more.

This promotion targets the slew of consumers with health-based resolutions for the New Year and highlights ways to eat better without compromising enjoyment and taste with their rice. In their promotion, they also offer various prizes centered around cooking and exercise such as vouchers for brands like Class Pass, Hussle, and Hello Fresh.

Off-pack promotion by Tilda to start the New Year

Uploaded:
6/2/2025
Share:
Brand:
Tilda
In collaboration with:
First seen:
05/02/2025
Found:
tildawin.com
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Food Cupboard
Rice
Prizes:
Vouchers/Gift Cards
Home Appliances
Entry Mechanic:
Form
Tags:
Microsite
Off-pack
Receipt Validation
Entry Requirements:
Purchase necessary, UK 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Tilda's 'New Year’s Rice-olutions' Promotion
Screen recording:
Promotional Microsite | Desktop Scroll Through w/ Inspect
Screenshot:
Tilda's 'New Year’s Rice-olutions' Promotion

PriZe Details

61 x daily prizes in total available to be won within the Promotional Period.

Prizes will be randomly allocated to each day from a shuffled daily prize list.

Daily prizes will include:

  • 9 x TEFAL Easy Fry Dual Zone EY905D40 Air Fryer & Grill. The air fryer will be purchased from Curry’s Plc. The air fryer will be subject to the supplier’s terms and conditions.
  • 9 x £50 Class Pass or £50 Hussle e-gift card. The winner will be able to choose their e-gift card.
  • 9 x £41.99 Hello Fresh e-gift card. There will be no expiry date on the e-gift card. E-gift card is subject to the supplier’s terms and conditions. If the winner is not eligible for delivery (due to delivery limitations, outlined in the supplier’s terms and conditions), they will be gifted an alternative £50 supermarket e-gift card, as described below.
  • 9 x £50 Supermarket eGift Card. You will be asked to choose from the following retailers, to redeem your e-gift card; Asda, Tesco, Waitrose, M&S, Sainsbury’s or Morrisons.
  • 9 x £47.99 Audible 6-month membership e-gift card. There will be no expiry date on the e-gift card. E-gift card is subject to the supplier’s terms and conditions.
  • 16 x Tilda bundles (made up of 1x lunch box, 1x tote bag, 2x napkins, 1x meal planner and an assortment of 5x Tilda steamed ready-to-heat rice pouches, Tasty Sides and/or rice pots products).

Estimated Prize Pool:

£1,000 - £5,000

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