Warninks' Christmas Text-to-Win Promotion

A text-to-win prize promotion by drinks brand, Warninks
This text-to-win promotion by Warninks is supported by an on-pack bottleneck tag and a few social media posts to give it more digital reach and attention.
Warnink’s activation uses prize draw mechanics to select 105 winners from eligible entries. The Dutch retro liqueur brand embraces its branding and the season with its prize list, offering fully stocked drinks trollies and Warninks-themed Christmas jumpers. 
Entry instructions for this promotion include the purchase of a Warninks Original Advocaat and texting 60777, “SNOWBALL [4 last digits of the product barcode]”. Whilst text-to-wins are usually the standard rate and affordable, for shoppers, this may be frustrating as some network contracts don’t include texting special rate numbers which may require additional fees, and can be outside a typical SMS bundle.
PromoNow, Sainsbury’s November 2024 | Promotions Seen

A text-to-win prize promotion by drinks brand, Warninks

Uploaded:
4/12/2024
Share:
Brand:
Warninks
In collaboration with:
First seen:
21/11/2024
Found:
Sainsbury's
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Drinks
Beer, Wine & Spirits
Tequila, Liquers & Aperitifs
Prizes:
Merchandise
Food & Drink
Entry Mechanic:
Text
Tags:
On-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Mobile entry
Screenshot:
Promotional Pack
Warninks' Christmas Text-to-Win Promotion
Screen recording:
Screenshot:
Promotional social post
Warninks' Christmas Text-to-Win Promotion

PriZe Details

Main Prizes To be awarded at the end of the Promotional Period: 5 x Fully Stocked Drinks trollies, including a selection of glassware, a cocktail shaker set, a bottle of each of the following; Warninks 70cl, Hendrick’s Original 70cl, Three Barrels 35cl, Drambuie 70cl, Monkey Shoulder 70cl, Archers 70cl, Sailor Jerry 70cl, Reyka Vodka 70cl, De Kuyper Triple Sec Liqueur 70cl & De Kuyper Crème de Cassis Liqueur 50cl, cocktail garnishes, non-alcoholic mixers and dry snacks.   Please note, basic assembly of the Drinks trolley will be required.  Runner Up Prizes To be awarded at the end of the Promotional Period: 100 x Warninks Jumpers – Size X-Large (One size only – no alternative offered)

Estimated Prize Pool:

£1,000 - £5,000

Related Promotions: