Westlab's Dissolve Your Day Away Campaign Promotion

Westlab and Champney's partnership prize promotion
Westlab launched this partnership prize promotion with Champneys as a touchpoint to support their Dissolve Your Day Away campaign. Westlab’s out-of-home campaign is estimated to reach over 6.5 million impressions, acutely targeting high-traffic city centres in major cities across the UK including London, Manchester, Birmingham, Southampton Sheffield, Liverpool, Leeds, and Brighton.
To support its out-of-home campaign, Westlab has also considered digital and social platforms as well and has been working with influencers to improve their social outreach on several platforms including TikTok and Instagram.
Their prize promotion is a weekly prize draw with a 25% off voucher on Champneys Original Stay bookings for all valid entrants. Integrating a gift-with-purchase mechanic like this is a good way to prevent shoppers from being disappointed if they don't win the main portion of the prize promotion, in this case, the prize draw. The promotion is hosted on the promotional microsite, win-westlab-champneys.com where entrants need to enter the last 4 digits of their participating product as the form of proof of purchase method.
PromoNow, Sainsbury’s November 2024 | Promotions Seen

Westlab and Champney's partnership prize promotion

Uploaded:
4/12/2024
Share:
Brand:
Westlab
In collaboration with:
Champneys
First seen:
21/11/2024
Found:
win-westlab-champneys.com
Type of Promotion:
Gift With Purchase
Free Prize Draw
Promotion Category:
Health & Beauty
Skincare
Grooming
Prizes:
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Favourites
Brand Collaboration
Microsite
On-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Mobile Entry
Screenshot:
Promotional pack
Westlab's Dissolve Your Day Away Campaign Promotion
Screen recording:
Screenshot:
Promotional Microsite
Westlab's Dissolve Your Day Away Campaign Promotion

PriZe Details

112 prizes available to won in total consisting of:

  1. Top tier prize - 12 x Champneys Original Stays Voucher. 1 x winner of the Champneys Original Stay prize per week during the promotional period.
  2. Second tier prize - 100 x Westlab Hampers. 9 x hampers available to be won per week for the first 10 weeks of the promotional period (90 in total). 5 x hampers available to be won per week during the final 2 weeks of the promotional period (10 in total)

Estimated Prize Pool:

£1,000 - £5,000

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