WKD x Love Island 2024

A re-run of WKD x Love Island's Instant Win promotions

WKD Re-runs last year's successful partnership promotion with hit TV show, Love Island.

In the promotional material and digital of this instant win promotion, 10,001 prizes are advertised - with a pack universe of 240,000, there was an implied win chance of 4.17%.

However, as stated in the T&Cs of this promotion, while all prizes are available to be won, there is not guarantee that all will in fact be won.

This promotion is accompanied by a promotional website / microsite and utilises URN (Unique Reference Numbers) as a method to prove a purchase has been made.

A re-run of WKD x Love Island's Instant Win promotions

UK including NI, Isle of Man and Channel Islands. 18+ only. Opens 00:00 15th April 2024. Closing date to enter: 23:59 on 26th August 2024. Purchase and internet access required. UK bank account may be required if you are a winner. Prizes available to be won: 1 x £10,000 cash prize, 2,500 x metal straws (pack of 2), 2,500 x cool bag, 2,500 x bucket hat & 2,500 x speaker. Images of the prizes may differ from the actual prizes awarded. Each entry must be made with a unique code. This code can be found inside promotional packs. Unique codes may only be used once. One entry per person and email address per day. Max 4 entries in total throughout the promotional period. Visit www.wkdpromotions.com for full T&Cs. Prizes only awarded to 18+. Promoter: SHS Drinks Limited, Manderson House, 5230 Valiant Court, Delta Way, Brockworth, Gloucester, GL3 4FE.
Uploaded:
25/6/2024
Share:
Brand:
WKD
In collaboration with:
Love Island
First seen:
04/15/2024
Found:
www.wkdpromotions.com
Type of Promotion:
Instant Win
Promotion Category:
Alcopops
Drinks
Prizes:
Cash
Merchandise
Entry Mechanic:
URN
Form
Tags:
Brand Collaboration
Favourites
Microsite
On-pack
Entry Requirements:
Purchase necessary, UK, Isle of Man, Channel Islands, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Microsite - Mobile
Screenshot:
WKD x Love Island 2024
Screen recording:
Screenshot:
WKD x Love Island 2024

PriZe Details

There are 10,001 instant win prizes available to be won consisting of:

  1. 1 x £10,000 cash prize
  2. WKD branded items
    1. 2,500 x metal straws (pack of 2)
    2. 2,500 x cool bag
    3. 2,500 x bucket hat
    4. 2,500 x speaker

Estimated Prize Pool:

£10,000 - £50,000

UK including NI, Isle of Man and Channel Islands. 18+ only. Opens 00:00 15th April 2024. Closing date to enter: 23:59 on 26th August 2024. Purchase and internet access required. UK bank account may be required if you are a winner. Prizes available to be won: 1 x £10,000 cash prize, 2,500 x metal straws (pack of 2), 2,500 x cool bag, 2,500 x bucket hat & 2,500 x speaker. Images of the prizes may differ from the actual prizes awarded. Each entry must be made with a unique code. This code can be found inside promotional packs. Unique codes may only be used once. One entry per person and email address per day. Max 4 entries in total throughout the promotional period. Visit www.wkdpromotions.com for full T&Cs. Prizes only awarded to 18+. Promoter: SHS Drinks Limited, Manderson House, 5230 Valiant Court, Delta Way, Brockworth, Gloucester, GL3 4FE.

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