Wyke Farms 'Pick A Pair' February 2025

A promotion with a card-matching gamficiation

Wyke Farms, owners of premium cheddar brand, Ivy's Reserve, have developed yet another brand promotion. Much alike their promotional efforts with Ivy's Reserve, they've integrated an always-on methodology, which employs gamification.

The gamification in Wyke Farms' promotions, on both occasions, uses skill/luck-based card games. For Wyke Farm's main brand, a memory-match card game is used. It also uses similar rule to Ivy's Reserve, giving participants 3 attempts to make entry into the promotion.

This first prize partner in 2025 is Bold Bean Co. founded in 2021 with a range of jarred heirloom beans included in 5 bundles to giveaway this promotional period.

A promotion with a card-matching gamficiation

Uploaded:
7/2/2025
Share:
Brand:
Wyke Farms
In collaboration with:
Bold Bean Co.
First seen:
07/02/2025
Found:
wykefarms.com/play-and-win
Type of Promotion:
Free Prize Draw
Promotion Category:
Dairy
Cheese
Spreads
Food & Drink
Prizes:
Food & Drink
Entry Mechanic:
Form
Tags:
Always-on
Gamification
Off-pack
Favourites
Entry Requirements:
No purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry | Mobile
Screenshot:
Instagram post
Wyke Farms 'Pick A Pair' February 2025
Screen recording:
Promotional Entry | Desktop
Screenshot:
Prize page
Wyke Farms 'Pick A Pair' February 2025

PriZe Details

The Prizes: There will be a total of 5 winners, each winning: Bold Bean Co’s Ultimate Baked Beans box.

this month's prize

WIN THE ULTIMATE BAKED BEANS BUNDLE FROM BOLD BEAN CO

This month’s prize is one for the bean’s lovers: Bold Bean Co’s Ultimate Baked Beans box. This carefully curated trio is the perfect intro to the flavour packed creations for those craving variety. Each jar is packed with creamy white beans and Mediterranean tomatoes, all masterfully cooked and baked to perfection. Whilst these beans are truly delicious enough to enjoy on their own, they can also be enjoyed on toast with lashings of butter and a generous sprinkle of our Vintage cheddar. We’ve got 5 bundles to giveaway with everything you need so try your luck now!

ABOUT BOLD BEAN CO
Founded in 2021 by Amelia, Bold Bean Co prides itself on giving its customers the best of beans. Winners of five Great Taste Awards the premium range of jarred heirloom beans, each specifically sourced from the best possible climate for each one ensures you’re getting the best of the best taste and quality in every mouthful. Today you can find Bold Bean Co in Tesco, Sainsbury’s, M&S, Ocado, Booths and Waitrose.

Estimated Prize Pool:

£100 - £1,000

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