Past Promotions
Sponsored by PromoNow
After a successful first year and getting on the 'Tesco Accelerator' program, Zombie Snacks celebrates the new year with an on-pack promotion which can be found in Tesco stores nationwide.
This competition had a creative approach and was a strong first move into the promotional space. Zombie Snacks maintained a firm sense of brand identity through each stage of the process and created something to engage hundreds of their customers with strong digital channels and prime in-store floor space via the Tesco Accelerator program they are part of - launching 600 point-of-sale displays in 300 prime Tesco stores.
PromoNow, Tesco December 2024 & January 2025 | Promotions Seen
Our customers love to try innovative new products, whether that’s a speciality product they can’t get anywhere else, or a brand that has sustainability at its heart, so it’s a real pleasure to launch this expanded programme, helping to support the development and growth of exciting brands at Tesco.
Ashwin Prasad, Tesco CCO
Their first promotion into the shopper activation space include an impressive gamification-aspect and engages audiences with its highly interactive and addictive game elements. Using a competitiveness implemented via the leaderboard to make participants want to continually return to try and get that top position in the leaderboard which determines the winner of the promotion, making it far more skill-based than luck-based like we see in most other promotions.
Each winner will win 4 items of merch from the selection ofTee's, Key Chains, Mugs, Totes and Notebooks
"There is no limit on the number times you can play Monster Merge but in the interests of fairness, there will be a maximum of 2 prizes per household; so if you’re a monster merge ninja that always tops the leader board; you can still play for glory."
