Who do you drink it for?

Supporting communities with this promotion, Actimel donates bottles with every pack purchased

This campaign donated a pack of Actimel with every purchase of a pack. The campaign almost doubled its record of 426,880 the previous year, donating a total of 785,990 bottles through their partners FareShare (UK) and FoodCloud (Ireland). This promotion was marketed with social media on Instagram, Facebook, and X (formerly Twitter) and was also supplemented with an on-pack design.

Supporting communities with this promotion, Actimel donates bottles with every pack purchased

Only one entry per person within a 10-minute period
Uploaded:
25/6/2024
Share:
Brand:
Actimel
In collaboration with:
First seen:
07/25/2023
Found:
Actimel Website
Type of Promotion:
Good Cause
Promotion Category:
Dairy
Yoghurts & Dairy Drinks
Prizes:
Donation
Entry Mechanic:
URN
Tags:
Microsite
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Who do you drink it for?
Screen recording:
Screenshot:
Who do you drink it for?

PriZe Details

Each valid entry will result in 1 Actimel 8pk or 12pk product donation being made to the Charities who will distribute the product donation to a local charity in the area selected by the Entrants based on the postcode/county provided

Estimated Prize Pool:

Dependant

Only one entry per person within a 10-minute period

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