A Chance To Win 1000s of Tasty Prizes

Costa's ready-to-drink product line's first brand promotion

In the summer of 2023, Coca-Cola Europacific Partners helped Costa Coffee launch their first on-pack promotion for its ready-to-drink range the promotion ran from the 26th of June to the 20th of September 2023. Along with the on-pack promotion, there was a marketing campaign which included social media content, out-of-home (OOH) advertising, sampling, and partnerships in support of the summer campaign.Independent convenience retailers were also given the chance to win cash for themselves as well as for a good local cause as a celebration of Costa’s first on-pack promotion.Retailers were also incentivised to join the promotional fray when they either purchased cases of Costa or requested point-of-sale (POS) kits on my.CCEP.com and displayed them being used alongside key Costa lines.

Costa's ready-to-drink product line's first brand promotion

The promotion is open to residents of Great Britain (England, Scotland, & Wales) aged 18 or over at the date on which they enter the promotion, except for employees of the Promoter, their group companies, agents, affiliates, or anyone professionally connected with this promotion and any member of their respective immediate families. Participants must have a mobile phone or tablet device with an enabled camera to enter by scanning the QR code. Participants must have access to an internet connection. Ask the bill payer before accessing internet connection.
Uploaded:
25/6/2024
Share:
Brand:
Costa Coffee
In collaboration with:
First seen:
03/06/2024
Found:
Co-Op Store
Type of Promotion:
Free Prize Draw
Promotion Category:
Drinks
Coffee
Prizes:
Holiday
Entry Mechanic:
Form
Tags:
On-pack
Gamification
Entry Requirements:
Purchase necessary, GB, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
A Chance To Win 1000s of Tasty Prizes
Screen recording:
Screenshot:
A Chance To Win 1000s of Tasty Prizes

PriZe Details

2 x Ibiza holidays for 4 people for 3 nights; 103 x Pop Grips; 95 x Key finders; 70 x Portable Speaker; 50 x E-reader; 50 x Tablet; 30 x Exercise watch; 30 x Instant camera; 11 x Wireless Headphone; 10 x Gaming Sets; 1000 x Food £5 vouchers; 200 x Food £10 vouchers; 100 x Food £15 vouchers; 50 x Food £20 vouchers; 900 x Costa £5 voucher

Estimated Prize Pool:

£50,000 - £100,000

The promotion is open to residents of Great Britain (England, Scotland, & Wales) aged 18 or over at the date on which they enter the promotion, except for employees of the Promoter, their group companies, agents, affiliates, or anyone professionally connected with this promotion and any member of their respective immediate families. Participants must have a mobile phone or tablet device with an enabled camera to enter by scanning the QR code. Participants must have access to an internet connection. Ask the bill payer before accessing internet connection.

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