Weetabix's 'Weetaboxpark' Promotion

Weetabix's promotion in partnership with England's women's team

Weetabix rebranded Boxpark to 'Weetaboxpark', instead of beer pumps, they were swapped out with milk pumps - transforming the usually rowdy image of the venue to something oddly wholesome. Close to 1000 breakfasts were served and both the BBC and AKY New broadcasted live from the Weetaboxpark during the matches. Featured in various press, including magazines, Weetabox generated a total reach of 427 million.

To further push traction for this event, Weetabix ran a Weetaboxpark event promotion for social media users to take part in and generate more attention and engagement for the brand's takeover of Boxpark with user-generated content (UGC) using the hashtag, #WeetabixCelebrationDance

Weetabix's promotion in partnership with England's women's team

To enter, follow @weetabixofficial (for Instagram entries) or @weetabix_uk (for TikTok entries), like the promotion post and comment with your favourite football moment. The promotion post can be found on the Weetabix Official Instagram page, or on the Weetabix Official TikTok page. There will be two winners who will be selected at random from all eligible entries on both Instagram and TikTok. The winners will win a VIP table for 6 people at the free Weetaboxpark event (BoxPark Wembley) on Friday 28th July, and 6 £5 food & drink vouchers. See https://weetabix.co.uk/weetaboxpark-event-competition-tcs for full prize details and T&Cs.
Uploaded:
18/7/2024
Share:
Brand:
Weetabix
In collaboration with:
BOXPARK Wembley
First seen:
18/07/2024
Found:
IPM 2024 Awards Shortlist
Type of Promotion:
Free Prize Draw
Promotion Category:
Breakfast Cereals
Prizes:
Football
Sports
Experiences
Entry Mechanic:
UGC Contribution
Social Engagement
Tags:
Social
Award Winning
Brand Collaboration
Entry Requirements:
No purchase necessary, 18+, UK
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Weetabix's 'Weetaboxpark' Promotion
Screen recording:
Screenshot:
Weetabix's 'Weetaboxpark' Promotion

PriZe Details

VIP table for 6 people at the free Weetaboxpark event (BoxPark Wembley) on Friday 28th July, and 6 £5 food & drink vouchers.

Estimated Prize Pool:

£50,000 - £100,000

To enter, follow @weetabixofficial (for Instagram entries) or @weetabix_uk (for TikTok entries), like the promotion post and comment with your favourite football moment. The promotion post can be found on the Weetabix Official Instagram page, or on the Weetabix Official TikTok page. There will be two winners who will be selected at random from all eligible entries on both Instagram and TikTok. The winners will win a VIP table for 6 people at the free Weetaboxpark event (BoxPark Wembley) on Friday 28th July, and 6 £5 food & drink vouchers. See https://weetabix.co.uk/weetaboxpark-event-competition-tcs for full prize details and T&Cs.

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